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Digital Marketing

Digital Marketing Program covers core concept such as Search Engine Optimization (SEO), Social Media Marketing (SMM), Mobile Marketing, Pay-Per-Click (PPC), Content Marketing, Email Marketing, Web Analytics and Digital Marketing Strategy.

Arena Ahmedabad Digital Marketing course will also help you to master tools and platforms such as Google Analytics, Adwords, YouTube Marketing, Twitter and Facebook. This course is designed to bridge the break between traditional academic and industry demands by providing experiences that demonstrate competency in digital marketing skills.

Students would be taught the basics of digital marketing along with the importance of Search Engine Optimization, how to effectively run ads on Search Engines so that the brand ops in one of the top results, etc. Also taught techniques to optimize display ad campaigns, make business decisions from the metrics available in digital media and all the marketing techniques used to promote ads on one of the most popularly used medium – social media.

  • Access to Creosouls: Share your creative portfolio with the world, get feedback from experts, find job opportunities and get hired.
  • Access to Onlinevarsity: Arena’s exclusive web portal that adds to your classroom learning experience
  • Training to generate leads, aggregate audiences on social media, and attract customers and drive sales
  • Skills to devise digital marketing campaigns using tools like AdWords, mobile marketing, Web Analytics and YouTube marketing.
  • Get job placement assistance
  • Digital marketing manager/ consultant
  • Digital sales executive
  • SEO specialist
  • Social Media Marketing expert
  • Content marketing executive
  • Website development studiosWeb & PPC Analyst
  • Online Marketing Executive
  • Online Reputation Executive

Eligibility

10+2 (Any stream) / Graduates / Undergraduates

Course Duration: 10 Months

Digital Marketing Modules

ModulesTools
Marketing Basics
Internet Advertising with Search Network
Search Optimization Techniques
Creative Display Ad Solutions
Marketing using Email – 1
Mobile Marketing in Practice
Introduction to Analytics
Digital Marketing Portfolio
ModulesTools
Powerful Internet Advertising with Search Network
Understanding Social Media Marketing
Optimizing Social Media Marketing
Content Marketing
Affiliate Marketing
Inbound Marketing
Marketing using Email -2
Lead Nurturing for Digital Marketing
Legal Ecommerce
Using Web Technology for Digital Marketing
Analytics for Marketing
Advanced Digital Marketing Portfolio

You will get an Arena Certificate in Digital Marketing on completing this course.

Interested? Join Arena Ahmedabad Digital Marketing Course

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